It's the agency holiday card.
It could be anything. An email, a video, we could mail out USB drives that look like floppy disks. Maybe we put 1,000 white kittens inside a giant snow globe outside of South Station. If you're in the business, you understand the pressure of the agency holiday card.
Meet Helfy the Health Elf, a hypocritical "healthy" holiday mascot for PARTNERS & Simons. And now for all of Boston. Each day for a week, we'd post a few rows of photos and videos on his Instagram account. The thumbnails worked together to build a bigger picture and by the end of the week, Helfy had conquered the whole city.
Check out all his adventures at the link below. Written, co-directed and co-edited by yours truly with AD partner, Jen Rygiel.
Director's picks:
Instagram Caption: I’m out! I’m free! As a health elf can be! I’ve gotta get going, there’s so much to see! #spreadthehelfy #skippingtown #byeeee @partnerssimons
Instagram Caption: Three little piggies were having some lunch. They’ll thank me tomorrow, they’ll thank me a bunch. #spreadthehelfy #fruitninja #healthtricks @partnerssimons
Instagram Caption: I made a made a new friend! But he doesn’t move much. I shall help him switch hats with my magical touch. #spreadthehelfy #snapmagic @partnerssimons