Resilience TV

You’d never know this spot was shot during COVID. We first presented it in February, 2020 as a representation of the grit and resilience of born and bred New Englanders. Cut to 6 months later and the spot works even better in the middle of COVID. We shot this with a skeleton crew and a very unreliable wifi backpack on site. The rest of us were left at home with our prayers and a choppy feed. But preparation makes perfect, because the end result is pretty amazing.

And also, Joan. Benoit. Freakin. Samuelson.

A Chat with Joan

Just a little extra content for us to fan out on.